Wednesday, October 17, 2007

Zoominfo's big move

A company with a lot more footprint, Zoominfo, moving into xigi's sights. .They have some feed the network characteristics about their model, zoominfo does... which is the cheaper and smarter way to do this, but they make you pay for feeding their network. that's a gating factor on their growth. if they could have grown more quickly to this point in the market shown by this development, they'd have been far smarter.. they constrained their own growth by a poor design. They didn't get to the best place as quickly and with as low a friction point as they could. But they are bigger and this is a far more valuable search result, with contextual characteristics, than they've ever shown before... the fact that it's a big surprise means they don't let customers into the design process, another point that adds needless friction.. But still, a nice result at the moment..

2 comments:

xb blog said...

my thread with eric about thisL
they are a content aggregator that in the last few days became a context aggregator. major leap forward for them. looks to be done in all inhouse, warehousing rather than networking brains.. but still a big move. xigi is a context discovery engine that has context display out the back end. so they are suddenly a context play. we are collaboration and context play. that crossover will be a great strength going forward.
On Oct 17, 2007, at 1:24 PM, Eric Barnett wrote:

I’m not sure I follow you…this looks like a content aggregator to me…we may do some of that, but I don’t see that as our primary mission. Am I missing something?

xb blog said...

and the comment medium can be exactly that rough and low freight and still turn an archive into a piece of IP.